Around 1.7 million people in the USA are newly diagnosed with cancer each year, and perhaps three times that many are still receiving cancer care from an earlier diagnosis. The market for cancer care is big, approaching on $200 billion a year in the US alone.
Individual cases often generate between $30,000 and $300,000 in revenue, often with highly desirable profit margins for the treating facility. While downward pressure of healthcare reimbursement rates has reduced profitability to some degree, cancer treatment remains one of the most profitable lines for full service facilities. Because of this, competition to attract cancer patients is considerable, and the general trend shows healthcare facilities bolstering their cancer treatment offerings and marketing their cancer treatment services.